Gustaro
An e-commerce brand supplying coffee syrups, fruit purées and professional sauces to café chains (Gloria Jean's, Caribou Coffee, BigChefs), selling both B2B wholesale and direct to consumers.
Gustaro is a food brand supplying premium coffee syrups, fruit purées and professional cocktail ingredients to café chains and home baristas. The goal of the project was a comprehensive e-commerce setup that could serve both individual customers and wholesale business buyers.
Project Overview
Built on WordPress and WooCommerce, the site organizes a wide product catalog (syrups, fruit purées, professional sauces) with technical specs for each product (Brix ratio, shelf life, origin). The goal was to support both quick "add to cart" retail purchases and a WhatsApp-driven instant-quote flow for B2B buyers.
Key Features
- Rich product pages with technical details like Brix ratio, shelf life and origin for every item
- WhatsApp-integrated B2B wholesale quote flow — businesses can request pricing in one tap
- Trust-building partner logos (chains like Gloria Jean's, Caribou Coffee, BigChefs)
- Cost/efficiency comparison tables that support the sales pitch
- Mixology/recipe-focused blog content driving organic SEO traffic
- Video and social media gallery integration
Technologies Used
WordPress, Elementor, WooCommerce, Iyzico payment infrastructure.
This setup lets Gustaro serve both small café owners and large chains from the same platform.
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